In our 25 years of website development, WSD has designed a wide array of custom sites that provide a digital connection between our clients and those they serve. Creating a powerful online presence often starts with understanding a client's brand and business goals.
When the long-time client and REALTOR® Dave Carpenter approached us with the unique challenge of combining his passion for real estate with saving dogs in need – we were excited to have the opportunity to develop a site that serves a charitable and professional purpose.
Overview
As a REALTOR® in Sonoma County California since 1999, Dave Carpenter has a family history of real estate that dates back to the 1950s. Specializing in real estate in California’s wine country, Carpenter utilizes his localized knowledge of both Sonoma and Napa counties to help his clients make informed decisions for buying and selling homes.
With a thriving real estate business and a 10-year-old website that was due for a significant redesign, Carpenter knew he wanted to reposition his online presence to better reflect his brand and incorporate his lifelong passion for real estate and animal rescue.
Approach
Providing full-service custom website design, development, marketing, and hosting – WSD completely redesigned and launched the new site justsoldjustsaved.com on July 2, 2020.
Along with changing domains from winecountryhomes.com to justsoldjustsaved.com, Carpenter wanted to shake up his brand look and feel by shifting the color palette from white and orange to black and red – providing dramatic contrast for a highly visual user experience.
To highlight Carpenter's commitment to saving a dog with every home sale, WSD had the unique coding challenge of meshing a dog database with a property database.
The fresh design and custom development make this website a one-of-a-kind reflection of the personality, passion, and professionalism of one of the best agents in California’s wine country.
Client Spotlight
As a WSD client since 2010, we are fortunate to have been a part of Dave's journey for a decade. As a real estate expert with a passion for saving dogs, Dave has committed to donating 5% of his earnings to local animal rescues and provides every client with photos and updates on the dog they helped save. Click here to read more about Just Sold Just Saved.
We are excited to have the continued opportunity to work with Dave and to see what's next for this entrepreneur and animal enthusiast.
