When Sankaty Light Benefits engaged us for website development and logo design – we were excited to have the opportunity to create a custom website that introduced a new service and brand aesthetic.
Overview
Based in Miami, FL, with offices in Iowa City, IA, Sankaty Light Benefits is an insurance services company focused on providing supplemental insurance plans to businesses that seek to recruit, retain, and reward key employees. Understanding that the most valuable asset of any business is its workforce – Sankaty Light Benefits enables employers to provide employees with an added level of insurance coverage to help attract and retain talent.
In the competitive world of healthcare and insurance, Sankaty Light Benefits wanted to make it easy for employers and employees to connect with them online and learn about cost-effective ways to boost healthcare benefits. To do this, the company wanted to improve its online presence by developing a new website, refreshing its brand image, and highlighting its new healthcare reimbursement plan, ExecSelect.
Approach
Through in-depth discovery sessions, strong project management, and effective communications, WSD launched www.sankatylight.com on July 20, 2020, ahead of schedule.
The creation of www.sankatylight.com utilized an array of WSD services, including strategic planning, logo development, website design and development, production, programming, search engine optimization (SEO), and hosting.
A New Look
Named after the iconic Sankaty Head Lighthouse on Nantucket, Sankaty Light Benefits wanted to give it’s brand a fresh new look and feel. Shifting from a multi-colored palette to a crisp, blue monochromatic color scheme helped exude the professionalism and cohesive functionality found at Sankaty Light Benefits.
Simplicity and symbolism was a key theme behind this logo development. With thoughtful design, we simplified the icon, encircling it in a wash of contrasting blue and white. To inspire an optimistic outlook, the light coming from the lighthouse shines outward – towards the future. Bold typography balances the rounded icon creating a professional yet simple logo that plays brilliantly digitally and via print.
Whether you are interested in learning more about Sankaty Light Benefits or simply want to look at one of our latest projects – we hope that you take a moment to check out the new www.sankatylight.com.
