Located on the banks of the Colorado River in Laughlin, Nevada, stands Aquarius Casino Resort. As the largest hotel in Laughlin, the resort has two 18-floor towers with 1,906 rooms and suites overlooking the shimmering Colorado River and surrounding desert landscape.
The resort has something for everyone with amenities that include a 34,000 square foot swimming pool, a narrated river cruise, London Bridge jet tour, wildlife adventures, and exclusive golf packages.
Guests can enjoy exceptional onsite dining experiences or grab a cocktail at one of the four trendy bars and lounges. Discover live entertainment at the Laughlin Event Center, Splash Lounge, and E Center. For those looking to gamble, the casino has 24-hour slots, table games, and the new William Hill Race & Sports Book.
| Aquarius Casino Resort is owned and operated by Golden Entertainment, one of the most notable publicly-traded gaming companies in America. Golden Entertainment operates ten casino resorts, 60 neighborhood pubs, and slot route operations on more than 10,500 gaming devices in Nevada, Montana, and Pennsylvania. |
The Challenge
After steady growth, acquisitions, and property renovations, Golden Entertainment sought to re-imagine its website strategy. As a result, in 2019, Golden Entertainment partnered with WSD to develop a series of websites and a custom user interface, member manager, and API integrations for its new player rewards system. Since that time, the company has collaborated with WSD to design, develop, and launch several websites. Launching on December 15, 2020, Aquarius Casino Resort is the newest website re-design for Golden Entertainment.
Project Overview
Our expert design, development, and project management teams worked in close collaboration with Golden Entertainment and Aquarius Casino Resort to discover the brand intricacies, unique website needs, and property attributes. We then created and presented our plan of action.
Utilizing a custom template developed for Golden Entertainment, we created a fresh, engaging design that showcases the unique entertainment opportunities available at Aquarius Casino Resort. The result is a visually engaging online presence that connects consumers with the Laughlin-based resort.
Leveraging our existing knowledge of our clients’ day-to-day needs, we quickly implemented a custom content management system (CMS) that enables staff to manage the site more efficiently.
Like the other websites WSD developed for Golden Entertainment, the new Aquarius site integrates with truerewards.com, a new player reward system. As developers of the web portal and API integrations for truerewards.com, ensuring optimal usability between the new site and rewards program was easy.
The Economy of Scale
Unlike creating a singular website, WSD developed a website system intended for deployment across a suite of sites. By strategically developing re-usable templates, a custom CMS infrastructure, and a core property management dashboard, WSD built a solution that created internal client efficiencies and made for faster site set-up and deployment.
“Here at WSD, we focus on developing smart solutions, built for growth. We seek strategic patterns and economical solutions to help our clients be more efficient and market themselves better online.”
– Alex Paine, CEO of WebSight Design
WSD Services
Website DesignWebsite DevelopmentContent Management SystemHostingProject ManagementSearch Engine OptimizationWebsite Maintenance
A Golden Plan for 2021
WSD is currently developing an additional three websites for Golden Entertainment. Rocky Gap Casino, Resort and Golf Course, Arizona Charlie's Decatur, and Arizona Charlie's Boulder will launch in 2021. Read more about our overarching website strategy and partnership with Golden Entertainment via our client case study.
