We all know what a blog is, right? While the question may be rhetorical, sadly, the blog component is often one of the most underutilized aspects of many websites. However, it is also one of the most versatile parts of a website and one of the most simplistic ways companies can enhance their online presence. Over the years, we've encountered various missed opportunities when it comes to blogs. To shed some light on the subject and help you meet your marketing goals, here are a few reasons you should use a blog.
Blogs are versatile
At the core, a blog is nothing more than a web post that contains a collection of styled web pages designed to display content and images. This means that you can leverage a blog or news feature for virtually any purpose. We've seen companies repurpose a blog, using it as a mobile-friendly digital replacement for pdf documents, like monthly reports or policies. A blog can easily be renamed to reflect the content, making it a highly versatile way to have a nicely formatted collection of digital content.
Boost search engine results
One of the top reasons to have a blog is to boost visibility. In a world where the phrase 'Google it' has become a physical habit, how a company shows up in search results is a HUGE success factor. Essentially, the more blog content you create and the more pages you have on your website, the more opportunities you'll have to show up in search engine results and drive traffic to your website organically. With a bit of time and energy, blogs are a fantastic low-cost way to help strengthen your SEO strategy.
Keep your web content fresh
It's not a secret that keeping your website fresh is one of the best ways to maintain or increase website traffic. So when looking for sustainable ways to keep your site relevant, routinely creating blog content is one of the best solutions. Blogs are a phenomenal way to engage customers, convey subject matter expertise, and build your brand image through craftily created content. From listicles filled with pictures and gifs to formal press releases, brand stories, and customer notifications – blogs can communicate endless content types to many audiences while acting as a historical archive for prior communications and giving people a reason to return to your site.
Support marketing strategies
If you send newsletters or any form of customer email – you need a blog. As a foundational part of any smart marketing strategy, blogs enable marketers to keep email content short and sweet by allowing you to tease content and link out to a blog to 'read more'. From sharing articles on social media to cross-linking products with related success stories, blogs make website content structures and multi-faceted marketing campaigns possible.
WSD Services: Want to start or enhance your blog? WSD's expert team of content creators, bloggers, marketers, and SEO experts are here to help. We can provide everything from fractional CMO services and hands-on strategic planning to brand audits and website re-designs. As your business partners, we have a team of experts and a vast network of affiliates readily available to help take your business to the next level.
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