A comprehensive search engine marketing (SEM) strategy involves many tactics: organic search, paid search, email marketing, social media, and even curating online reviews.
It is common for people to refer to Google Business Listings before visiting a brand’s website. Your first impression via Google Business is key to acquiring new clients and customer retention.
Many People Trust Reviews as Much as a Referral from a Friend
Google prominently features its business listings above organic searches. That said, it is important to claim your business profile so that you can verify and maintain your listing.
There’s Only One Chance to Make a First Impression
People conduct business with brands they trust. Building trust on the internet means having strong reviews and up-to-date information about your company. Remember, positive reviews equate to consumer confidence.
Great Reviews Result in Higher Organic Rankings
Online reviews affect how Google ranks your business in organic searches. The more positive reviews you have, the more likely you will have higher organic search results. Quantity also counts in this equation. If you have 1,000 positive reviews and your competitor has 500, your business will rank higher in organic searches.
Customer Feedback is an Opportunity to Evaluate Your Business and Employees
Reviews are a candid reflection of your customer’s experiences and provide valuable information about how your business is received. Of course, we all want positive reviews, but when we get not-so-great feedback, it can be a helpful to evaluate what the issue may be and take measures to fix it. Many companies reply to negative reviews and take visible steps to make any wrongs right.
“Reviews” is a Keyword
Many searches are conducted via phone. Imagine your search behavior. “Italian food + reviews” will bring up listings in the local area and star ratings. The importance of cultivating good reviews in this instance becomes paramount. Customers tend to choose the highest star rating and conversely tend not to contact lower ratings.
Keep Your Google Business Listing Relevant and Current
Google offers free local listings via Google My Business, which also feeds Google Maps. As these platforms increasingly become the go-to sources for information about your business, it is a top priority to maintain.
Don’t hesitate to contact our Marketing Team at WSD for more information about optimizing your search engine strategy.
