There’s a new game in Sin City — Atomic Golf. Atomic Golf had its grand opening on March 22, 2024 and this is where golf comes to life. Atomic Golf is located in the Arts District south next to Vegas’ most iconic building and WSD client, The Strat.
The roughly $75 million project created by Flite Golf and Entertainment has six bars, including in-bar gaming, a local beer tap room and a full-service kitchen. It takes a whopping 800 employees to run this operation.
The venue spans four stories and over 99,000 square feet. Atomic Golf fuses elements of the classic game with technology, great food, and libations. The experience is nothing short of animating and electrifying.
Whole in One Web Development
Atomic Golf is a bigger, better, bolder brand of golf entertainment that requires a web presence and functionalities to match. The project was referred to us by Touch Squared Marketing, The Strat’s marketing agency. When we first met Atomic Golf in August 2023, they only had a bare-bones WordPress brochure site and a style guide, not even a web developer.
Customized Booking Integrations
We used the existing brand guidelines to drive (pun intended) the integration and customization of Book a Bay. Book a Bay was the custom tool that we created to direct users to the two either TripleSeat or SevenRooms to buy a “fast pass”. The Fast Pass allows customers to move to the front of the line when they walk in and can be purchased at any time.
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To support Atomic Golf’s opening day we created a countdown clock on the homepage. We devloped landing pages for Plan Your Visit and Food & Drink. We expanded the About page to give visitors a better idea of what to expect. We set up custom redirect URLs and branded QR codes that direct customers on the property to the current food and drink menus. The QR codes were set up so that Atomic Golf would never need to recreate the physical printed codes that are placed on each table. We only need to update the redirect to the updated menu.
For a city that is known for innovation, Atomic Golf is right at home. We can’t wait to see what’s in store.
