Your website is your business’s MVP. It works tirelessly 24/7, showcasing your brand, selling your products, and drawing in new business—even on holidays. No PTO, no complaints. A well-built website is a game-changer.
But is your website always playing at its peak? Here are 5 ways your site might be falling short—and how to whip it into shape.
1. It’s dragging its feet instead of sprinting.
Patience is a virtue... but not for web users. People will wait an average of 8 seconds for a site to load (though let’s be honest, 4.5 seconds feels like forever online). If your site is sluggish, visitors are bailing—and fast.
What’s slowing it down?
- Oversized images or videos
- Too many third-party widgets or scripts
- Bloated code from “out-of-the-box” website builders
We build custom websites with lean, mean, optimized code. No unnecessary baggage. Clean scripts. Fast loading times. If your site feels like it’s running on dial-up, start by trimming the fluff—keep only the essentials.
2. Your images are sabotaging your first impression.
Blurry, pixelated photos? Oversized files? Yikes. Poor-quality images make your brand look unprofessional.
Great visuals are all about balance:
- Too large? Slows your site.
- Too compressed? Pixelated mess.
- Wrong dimensions? Stretched or blurry results.
Our sites auto-generate perfectly optimized image sizes, tailored to your design. Don’t have the right photos? We can crop, edit, and polish them to shine on any screen. If your images are letting you down, it’s time to level up.
3. It’s a beauty on your PC but a nightmare on mobile.
Ever pulled up your site on someone else’s device and thought, What the heck happened here? That’s what happens when your site isn’t optimized across browsers and devices.
Different operating systems, screen sizes, and browsers need different tweaks. We test sites on everything from desktops to phones to make sure they look and function great everywhere. If your site feels like a gamble on mobile, it’s time for a responsive redesign.
4. It’s ignoring millions of users.
About 7 million people in the U.S. rely on screen readers to navigate the web. If your site isn’t accessible, you’re missing out on a huge audience.
Screen readers translate text and describe images, videos, and buttons. But if your site isn’t tagged properly, users will hear confusing gibberish like “unnamed button” or “image001.jpg.”
We specialize in ensuring websites meet AA standards for website accessibility, offering WCAG audits and fixes for color contrast, tags, and readability. Accessibility doesn’t just make your site inclusive—it opens the door to a wider audience (and more potential customers).
5. It’s invisible to search engines.
A stunning website doesn’t mean much if no one can find it. This isn’t Field of Dreams. “If you build it, they will come” doesn’t apply to the internet.
Search engine optimization (SEO) helps your site rank higher on Google and other search engines. Here’s how we make it happen:
- Optimizing headlines, subheads, and code structure
- Using calls-to-action (CTAs) strategically
- Cross-linking pages and creating fresh content
- Staying on top of ever-changing SEO rules
SEO is an ongoing process, not a one-and-done. That’s why we offer monthly services to keep your site ahead of the curve. Paired with a strong digital marketing strategy, SEO gets your site in front of the right people at the right time.
If your website isn’t living up to its potential, don’t sweat it—we’ve got your back. With 30 years of experience building high-performing websites, we know how to turn your site into a true workhorse.
Ready to boost your digital ROI? Let’s talk.