We’re thrilled to unveil the newly redesigned Sankaty Light Benefits website. This project marks a fresh chapter in our long-standing relationship with Sankaty Light Benefits, a forward-thinking health solutions provider. Our goal in this latest iteration of their digital presence? To create a website that reflects their brand's evolution and delivers a solid user experience for their audience.
A Look Back: How We Got Here
Our journey with Sankaty Light Benefits began in 2020 when we designed their first website, tailored to their needs at the time. Over the years, their digital presence evolved, but after internal changes and a period of working with another web developer, they returned to us—recognizing the strategic value we provide.
By the time they came back to us, their site had undergone several shifts:
- Alterations to the SEO-friendly URL structure
- New pages that didn’t align with their core offerings
- Design updates that impacted user experience
They needed a reset and we were excited to help bring their vision to life.
Bringing the Brand to Life Through Collaboration
Sankaty Light Benefits had recently refreshed their branding with a modern, approachable vibe, and our goal was to extend that aesthetic to their website, ensuring that every page aligned with their updated brand identity.
We partnered closely with their marketing expert Meri Erickson, aligning the new website with the new identity. The result? A streamlined, visual site featuring:
- Bold colors & dynamic visuals for an inviting experience
- Simplified content & intuitive navigation for easy browsing
- Integrated video content to showcase their services in action
While the client provided the website copy, we ensured that the design and layout enhanced the messaging, creating a cohesive, compelling online presence.
Optimized for Performance and User Experience
User experience was a top priority throughout the redesign process. We focused on:
- Mobile friendly design – ensuring a consistent user experience on any device
- Faster load times – optimizing every page for speed
- A refreshed news section – keeping content timely and relevant
- New case studies – highlighting real-world success stories
After rigorous testing, the site now delivers a smooth, high-performing experience that engages visitors and keeps them engaged.
A Clearer Message for the Right Audience
One of the biggest takeaways from this project was refining whom Sankaty Light Benefits serves. With a clearer understanding of their primary target audience, we structured the content and navigation to:
- Address key customer pain points
- Streamline the user journey
- Deliver a clear, compelling brand message
The result? A website that doesn’t just look great—it works.
Explore the New Site
We’re incredibly proud of this collaboration and invite you to explore Sankaty Light Benefits' new website. It’s proof that thoughtful design, strategic collaboration, and deep understanding of your audience can make all the difference.
Visit SankatyLight.com and see for yourself.
Congratulations to Sankaty Light Benefits on their fresh digital presence—we’re honored to have been part of the journey.
