Parsons Capital Management

Parsons Capital Management is one of the largest independently owned investment management firms in Rhode Island. With over $1.5B in assets under management, the firm is a respected business with a 30 year history of success.

While Parsons' existing clientele skew to older age groups, their future clientele is younger. Parsons wanted to appeal to both groups, appearing stable and traditional, but also modern and current. We used big, bold, diagonal shapes to convey modernity, in a navy blue that gives a nod to tradition. Parsonscapital.com tells its story through professional on-site photography, big numbers, and digestible portions of information.

The site includes a CMS that allows the client to update its quarterly newsletter, Perspectives, and allows visitors to comb through the archives. The site is simple and straightforward, with clear paths for clients to contact the firm.