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Windchime of Marin: Elevating Digital Presence for Specialized Dementia and Memory Care

Windchime of Marin is a specialized senior living community dedicated to providing compassionate, individualized dementia and memory care. Serving residents and families throughout Marin County, Windchime of Marin focuses on creating a safe, supportive, and engaging environment for individuals living with Alzheimer’s disease and other forms of dementia.

As families increasingly rely on online research when selecting memory care communities, Windchime of Marin recognized the need for a digital presence that clearly communicated its expertise, philosophy of care, and differentiators. To meet this goal, the organization partnered with WebSight Design (WSD) to redesign its website, streamline third-party integrations, strengthen original content, and improve search visibility.

The Challenge: Communicating Specialized Dementia Care with Clarity and Trust

Before the redesign, Windchime of Marin’s website did not fully reflect the depth of its dementia-specific care or the emotional needs of families searching for support. The design felt dated, navigation was inconsistent, and content lacked clarity around care models, safety, and daily life for residents with memory loss.

Additionally, third-party integrations such as inquiry forms and external tools were fragmented, creating friction in the user journey. From an SEO standpoint, the site struggled to rank for key memory care and dementia-related searches, limiting discoverability in a highly competitive local market.

Strategy & Approach: Purpose-Driven Design for Memory Care Audiences

WebSight Design approached the project with a clear understanding that dementia care websites must balance warmth, clarity, and usability. The strategy focused on creating a calm, reassuring digital experience while clearly communicating Windchime of Marin’s specialized expertise.

Key strategic priorities included simplifying navigation, elevating dementia-focused messaging, generating unique content, and aligning the site structure with how families search for and evaluate memory care options.

Solution: Redesign, Integration, and Content Optimization

WSD delivered a modern, user-centered website designed to support both emotional decision-making and practical research. Improvements included:

• Dementia-Focused Website Redesign: The new design uses calming colors, clear typography, and supportive imagery to reflect Windchime of Marin’s compassionate approach to memory care. Layouts were intentionally simplified to make information easy to absorb during what is often a stressful decision-making process.

• Streamlined Third-Party Integrations: Inquiry forms, lead workflows, and external systems were reorganized and optimized and in some cases replaced to create a smoother, more intuitive path for families seeking information or scheduling tours.

• Original Dementia Care Content: WSD created original content to clearly explain Windchime of Marin’s dementia care philosophy, daily routines, safety practices, and resident engagement. This content helps build trust and demonstrates expertise to families researching care options. WSD went on site to interview principals in the community and capture still photos and video footage for website authenticity.

• Improved SEO for Memory Care Search: The site was rebuilt with a strong SEO foundation, including improved page structure, optimized metadata, and keyword-aligned content focused on dementia care and memory care services. These improvements support stronger visibility in local and condition-specific search results.

Results: Stronger Engagement, Visibility, and Family Confidence

The redesigned Windchime of Marin website now serves as a clear, trustworthy resource for families seeking specialized dementia care. Visitors can quickly understand the community’s approach, values, and services, while improved performance and SEO help attract more qualified traffic.

By aligning design, content, and technology, WebSight Design helped Windchime of Marin create a digital platform that supports both business growth and its mission of delivering exceptional dementia and memory care.