Websites these days seem to be easy and cheap to obtain. DIY “website-in-a-box” software abounds, promoting the idea that if you don’t like the site you have, you can just dump it and get a new one from whatever latest company is offering you a premade template.
With this as the industry backdrop, why would you care if your web company has been in business for 30 years?
Longevity in the website industry is rare, and some might argue that in such a fast-paced environment, longevity really doesn’t matter. We disagree. Shiny new things will always catch your eye, but there are benefits to hiring an established firm that the “new guys” just can’t provide. Here are four reasons hiring an established company is the right choice.
We grow with you
Every large, successful company started out as a small, entrepreneurial venture. The risk is real, and so are the rewards. We understand this as well as anyone, and when we help clients with new business ventures, this is always in the back of our minds, informing our recommendations and our cheerleading.
We have clients who started their businesses the same time we did, and we have grown together. As our clients pivot to market forces, we can pivot right alongside them. Long-term partnerships have the benefit of shared mutual experience, which we can draw from to make educated decisions about the present and future status of your marketing efforts. We want you to succeed, because when you do, we do.
We have wisdom when it comes to fads
What’s a viable market trend and what’s just a fad? How can you tell the difference between the two? When is it okay to latch onto a fad, and when should you pass it up, in favor of the longer-term trends? We’ve been around this block many times, and can help guide you around it, too. It’s easy to get caught up in the immediate Big New Thing, but to see the greater picture requires the experience to know it’s there. Jumping on the bandwagon for visual items like video, color trends, and animated effects can be a smart marketing move; doing so for an unscalable e-commerce platform, or an unsupported code base is not.
Our experience with similar clients directly benefits you
WebSight Design has extensive experience in the real estate space. If you’re a new Realtor looking to maximize your web presence, we can draw from our 25+ years to provide you with recommendations that will eliminate the guesswork. We also excel at e-commerce, from building our own custom platforms to integrating third party APIs like Shopify. If you’re a small business looking to sell online, we can guide you through the steps and help you choose the best way to go about it. Leverage our knowledge to your benefit, go forth and conquer!
We build websites to scale
There’s a reason many sites are throwaway: they don’t scale with your businesses’ changing needs. Our proprietary basecode and customizable modules ensure your site has the capability to expand. What starts out as “brochureware” can be built onto with project galleries, real estate listing management, team member bios, events calendars, news & blog modules — just to name a few, and all without throwing the old code away and starting from scratch. There are several advantages to mention here. First, your site has built-in longevity. Second, you save money over the life of your site by adding to the code you already have. And third, you can stagger your website’s additions to coordinate with your budget: launch with the basics at first, and add on in phases.
We plan to be here for another 30 years
Every year, we have a few clients who come to us after their prior web developer has “vaporized.” The developer is no longer in business, no longer reachable, and the lack of access is wreaking havoc on the client’s web presence. Many times, these are WordPress sites that we rescue to our own servers. Other times, a client has obtained a cheap website from a relative who no longer can — or wants to — maintain the site. In this industry, websites age quickly, and a year of no access can result in anything from lowered Google ranking to a website hack from lack of security updates. Lucky for you, “vaporizing” is not a WebSight Design core value. Our company is nimble and flexible, able to weather economic hiccups while keeping our core business humming. We’re here for you now, and in the future.
Contact us, and we can turn your redesign into a long-term partnership.
